> Also as an East Asian I can somewhat understand reluctance to change rice
I have deep Thai roots, and I don't think the same thing really exists there. Rice is just rice, and there are both old[0] and new[1] types of popular rice that are substantially different from the "standard" steamed white rice.
Maybe someone who’s Thai-Thai could chime in
Ah really? My parents bought Korean rice in New Zealand even though it was more expensive. I do think there is some form of nationalism along with deep cultural connection to rice at least in Korea and Japan.
Interesting to find out Thai doesn’t have something similar.