Hehe, that is just a Chinese company, isn't it? Say bye bye to warranty and support, repairability. I am not saying you shouldn't consider it but describing Framework merely as cool factor is the other extreme.
For nuance:
- framework only sells to specific countries. Warranty won't even be an issue if you can't buy one in the first place.
- Chinese manufacturers offer support and warranty. In particular GMKTek does[0].
- Repairability will be at best on par with framework, but better than a random western brand. Think HP and their repairability track record.
"just a Chinese company" feels pretty weird as a qualificative in this day and age when Chinese companies are on average ahead of the curve.
I've been turned off GMKTek since I was helping a buddy fresh install Windows and found their drivers are on a Google Drive folder they don't pay for which hits its download quota regularly and so you have to go back day after day and play roulette and hope you get in at the right time. And the drivers are literally nowhere else that I could find, even with driver search tools.