alt Hacker NewsHe's a midwesterner so some of that's to be expected. But AFAIK KitchenAid is one of the higher end Whirlpool brands. I just checked the orange big box store and the price difference between the KitchenAid dishwasher lineup and that of the Bosch 300/500 series comes down to what's currently on sale.
For reference I'm pretty cheap too but try to be pragmatic. My fridge is a $600 Frigidaire (AEG/Electrolux) top freezer unit. The main selling point was that another youtuber (an appliance repair guy by trade) pointed out that it still has a mechanical timer. They get mocked by appliance sales droids but the top freezer design is significantly more efficient than the alternatives and the lack of electronics mean that you're more likely to be able to repair it.
I don't know enough about US states subculture to infer that, it's just the opinion I formed watching him.
I agree that KitechnAid is more on the higher-end side, he even said himself that it's kind of a premium device. It doesn't surprise me, because at some point in your life you want to stop with the frugality shenanigans and just want stuff to work if you can afford them.
To be clear that's not a critic, I tend to be as cheap as can be reasonable as well, it's generally a decent way to proceed, to avoid overpaying for useless over-marketed, over-engineered stuff. I'm just trying to give some context but I think we are in agreement anyway and I do believe anyone who watches him long enough will get the gist of it at some point.