The "what" is material to this conversation. BonzaiBuddy, a 90's or early 2000s malware that showed a purple monkey on your desktop, hijacking your computer and collecting your web browsing habits in Internet Explorer, a totally different program, and sending it to advertisers, is different from your computer telling Adobe when Photoshop crashes so they can fix it.
Except Photoshop does both, doesn't it? Not to mention, the OS itself.
This is a difference of degree, not of kind.