LLMs are useful, but AI is itself a marketing term that has begun to lose its luster. It’s rapidly becoming an annoying or trendy label, not a cutting edge one.
I guarantee that in ~24 months, most AI features will still remain in some form or another on most apps, but the marketing language of AI-first will have evaporated entirely.
> AI is itself a marketing term that has begun to lose its luster. It’s rapidly becoming an annoying or trendy label, not a cutting edge one.
Where have you been the last 15 years? However, I agree with your prediction. Coke making AI advertisements may have had cache a couple years ago, but now would be a doofus move.