On the other hand having a copyleft license without CLA makes rug pulls nearly impossible (once there are multiple contributors and copyright holders). But you are right, from a (commercial) value perspective, permissive wins.

> Using a copyleft license can add friction that reduces the amount of value your software can create in the world.

That "friction" is by design. It prevents someone else from screwing over the users.

The people that oppose copyleft are those it was specifically design to protect against.

I recently heard the argument that the license-friction of copyleft sometimes is actually a good thing. Think linux kernel that arguably is more successful than all the BSDs combined (citation needed)...