alt Hacker News>as critics say Apple, once a tech leader, is behind in the next big wave: artificial intelligence.
Most critics I see deal with the fact that they’re fad chasing and delivering without their flagship polish (for both new products and updates). This narrative is likely to push apple deeper into the well if it becomes the mainstream spin.
Replies
underbluewaters • today at 3:35 AM
As a mac user since 2006 I see the problem as twofold.
1. Siri has always been terrible. The rise of chatbots has made that fact even more obvious. It's such low hanging fruit to integrate some sort of llm chatbot. Why didn't they do it years ago?
2. Their advertisements all mention Apple Intelligence. Costco today was advertising "Macs with Apple Intelligence" as a headline feature. I use MacOS and iOS everyday and I'm not even sure what they are referring to. It's probably fine if their AI strategy isn't clear yet, but stop letting marketing act like they've already shipped it. That they have been promoting this non-existent feature since 2024 is embarrassing.➕ show 1 reply
As someone who has Apple-everything (just about) and has since 2013 or so, every time I see a headline about Apple being in serious trouble over their “AI failure” I can’t even understand what they’re talking about. Nothing I’ve seen yet is compelling enough I need it in my OS. People can reach Chatgpt on the iPhones just fine. Who cares? Who are these people like “idk might switch to Windows because of Apple’s failed AI strategy” making this an actual problem? I’ve never even understood what their supposed strategy was trying to do (at which it evidently failed? How did it fail? I also don’t follow that.)