> They haven't really launched a successful major new product category in years
How frequently do you expect a new major product category across the industry? Is there any company who launched one that wasn't ChatGPT in the same time frame?
This is a good point, technically chromebooks fit this definition?
Foldable phones are one example. Apple completely missed the boat here, while even freaking Google managed to make a decent device.
Smart rings are booming. Apple has nothing, probably afraid that it can cannibalize their watch sales.
If we look at the wider industry, EVs and self-driving cars are coming. Huawei has its own car now, along with a battery research program.
Apple used to put out new or interesting products. E.g. they just up and released Time Machine routers when no one was really doing that in the home router industry like at all, maybe a clunky usb ftp solution but this was first party apple white glove treatment of the issue. They had great software too in many different niches e.g. Aperture coming after Adobe's pro photo pie.
It was amazing how much diversity in really well thought out hardware as well as software was happening at apple years ago, when it was a far smaller company in terms of manpower and resources than it is today. I guess when the business model is selling ongoing subscriptions instead of compelling new products in order to get money, you stop getting the compelling new products coming out.