I've seen individual AI fans create these in minutes, hardly '"seven weeks" where the team "hardly slept" and created "thousands of takes"'.

That... doesn't bother me more than any other commercial.

Commercials are mostly dumb. This is another pretty dumb one. It has clunky AI just like plenty of other commercials have clunky traditional VFX.

Can't really see myself getting worked up about it?

If AI frees up VFX artists so they can work on movies rather than commercials, I'm all for that.

Holy shit that's awful.

This is worse than what the average college kid can do over a weekend. What garbage.

There's a link to the ad in the article (the linked text "The Advert"). It is, indeed, astonishingly bad, even for AI slop.