I've yet to see AI-generated video which _doesn't_ have this sort of problem; everything moves unnaturally and physics doesn't work properly. Unless it can shed that nightmarish quality, it's DOA, and it's not at all clear that it _can_, via current techniques.

I would actually wonder if AI generation of 3d models and movement instructions, coupled with a conventional physics engine, might be more viable, though it would obviously rule out attempts at photorealistic stuff.

This is going to end in an plague of video marketing material, the sort of professional looking creation that is too expensive currently to get wrong so the same advert is shown for months and sometimes repeated yearly.

Big brands are going to push multiple different adverts per week to a single market to see what sticks.

Get ready for the assault.

If they can get to "normal". This was so uncanny valley and disjointed it was like a preview to a horror movie.

Perhaps. Watching my GenZ kids react to AI commercials during the Macy's Thanksgiving Day parade, there was general revulsion. It seems many of them are seeking authenticity not uncanny. I know this would be an anathema in a board room where the cost of producing an amazing commercial via AI would make a C-suite sparkle with delight. No paid actors? No sound stage? No reshoots?

And yet, my kids reject it. It's odd. This is coming from a guy who loved watching frogs belch out the name of a beer company in the 90s....

Feels like a trial balloon. Yes, this one went badly. It was awful slop. But there will be another. And another. And I feel like for most people catching an ad on TV, the realisation that AI made it will decrease or won't bother them over time. The frog will be boiled.