French supermarket's Christmas advert is worldwide hit (without AI) [video]

OP is the original upload, but the agency reposted it with English subs after it got popular outside of France: https://www.youtube.com/watch?v=iLERt5ZkpQ4

Is this newsworthy entirely because it was made without AI? It seems like a perfectly fine ad. I just don't understand why this is significant. If people just like this ad enough to vote for it, fine. But I feel like I'm missing something.

Intermarche have done some other great Christmas ads on a simialr theme of eating better. Their 2019 ad had a kid realizing that Santa was too rotund to fit down their chimney, so the kid spent the season visiting him at the store and handing him lettuce, homemade vegetable preserves etc. https://youtu.be/DeSG2-FuQhE?si=YvCMY4fR-7K5R8Ke

366k views in 4 days hardly qualifies as a worldwide hit. It's decent, but other ads saw more views faster this year, like that American Eagle ad with Sweeney.

It's hard to measure on Youtube due to the weight of paid views but still.

Anyway, it's a cute ad.

I remember a time when using computer was not well seen when creating art.

Wasn't it even Tron who didn't qualify for the special effects oscar because they "used computers"?

It's interesting that it's no longer "computer bad", now it's "AI bad".

It's a cute ad all but as a French kid I used to see similar things often, we have a good culture of animation. Is "they didn't use AI" really a criteria now?

Apparently fish aren't animals. :)

Source: Montpellier company: https://www.illogicstudios.com/

Interesting, especially as the city is also host to some of the best gaming developers.

Great ad, but is it a confirmation that fishes have no soul?

Very cute, and full of humorous touches. Worth sharing, for a change (when compared to the vast majority of ads).

I am amazed that a French supermarket selling food is advertising switching to vegetables rather than meat and milk! What a time to be alive

The little tail wag as he brought his bounty to the table was a nice touch (my fav in fact), and something that AI might have missed.

I have strong Tawney Scrawny Lion and Un loup dans le potager vibes from this commercial. Delightful.

The fish are realistic, and not cutsey cartoon animals, and so the wolf can eat those.

En même temps, si tu mangeais pas tout le fichier ...

Je suis un lex, q'est ce que tu veux que je mange?

No matter how the ad is made, it is still an ad. What's probably more important is the message. And this one was dumb as a message and as a real bad advice contributing to the increasingly brainless population who nowadays believes they can go into woods and everything there is friendly if you smile enough.

Hehe. People have "AI" fatigue (I'll include myself there, too), not only because AI content "feels" soulless, but also because the looming job displacement narrative, exacerbated by CEOs, VCs, etc. There'll be a big consumer pushback against companies using AI to lay off employees, etc

I remember a french comic called Le loup en slip (literally the wolf in underwear), was it by any chance made by the same artists? Both the style and story have a lot in common.

cute ad. Too bad wolves are hypercarnivores. They won't survive without a heavy-meat diet

Honestly I think the reason the ad is so popular is because at the end, the look that the wife gives to the husband is precisely what every man wants in his life.

and by worldwide hit, do they mean europe and few americans?

its not a bad ad, but nothing about it is worldwide

C'est bon! Charming video.

The best, imo, is the Corona one

https://youtu.be/AhTM4SA1cCY?si=DVczeTNpaomkB1y0

(That's the extended version for some extra calm).

I do not like the beer, but they nailed what I want for Christmas

Damn, those forest animals really hate their fellow fish!

Very cute and charming ad, the tail wagging at the end was great

The best ad for diversity and inclusion I've seen so far.

Where did the wolf get all the dairy products needed for all that rich French cuisine? This ad raises more questions than it answers.

The video itself might not be generated, but who knows about the script (quite generic Christmas Carol, Shrek, Wolf trope), the character design, the models, the animations, etc?

edit: getting downvoted to hell, but I think my question is valid. What does it mean "no AI"? Are we just limiting ourselves to the render?

[dead]

Ah yes. The christmas ad that has nothing to do with christmas. There's also a fish dish the wolf makes... great attention to detail there.

As a wolf, I find this advertisement very offensive to carnitarians. Prey animals were clearly made for our use and enjoyment, and the idea of some sort of multi-special gathering, finding a least common denominator in the predation of pescids (simply absurd for a canid), is insulting to our way of life and frankly racist.

Major pet peeve of mine is when people unironically spread literal advertisements, whether it's because they're "cute" or people are outraged at them or whatever it may be.

The ad is doing it on purpose. It is literally manipulating you and you are spreading the malicious influence to other people. It's not AI but it sure is 'slop'. Propaganda, even.

...slopagada

It is a wholesome ad, but as I don't care that my shoes are handmade, I also don't care if the supermarket ad is without AI.

700,000 thousand views in 5 days.

"worldwide hit"

Please make white peoples'* astroturfing great again.

* I include Ashkenazi Jews in this category, in case anyone cares.