Based on the article headlines I've seen over the years, I don't think emacs users know what emacs does except "yes"

Maybe a geekbench from yesteryear. Back in the mists of time it was apocryphally known as "eight megs and continually swapping". But I guess that's a couple of orders of magnitude out nowadays.

It's still to his point:

> Even when engineers get creative, there’s logic: a butterfly valve actually looks like butterfly wings. You can tell how the name relates to what it actually defines, and how it can be memorable.

Editor MACroS still has a logic. It isn't just random.

I still think of the short-lived Apple eMac when I read it.

Uses eight megs of RAM and constantly swaps?

An emergency bootable/rescue tool for Macs!

Constantly Swapping its Eight Megabytes, of course.

https://google.com/search?q=Eight+Megabytes++And+Constantly+...

> If you didn't already know, what do you think a tool called "emacs" does?

Hmm, this looks like a nonsense word, but sometimes words look like nonsense when you write them backwards, maybe it's a scame?

If you didn't already know, what do you think a tool called a "combine" does?

Combine things? Nope. Its purpose is to separate things...

Its not just the software industry.