They could partner with Kagi. Pretty much everyone trusts Kagi, so if Mozilla convinces them to get on board, Mozilla must be actually serious about being trustworthy.
I wouldn't partner with them, but if they do make a search engine they should take a page out of their book and focus on giving quality results. They can start by blacklisting any seo blogspammy site and instead try and direct you to the best results for any search first (for example, a wikipedia article or relevant docs)
> Pretty much everyone trusts Kagi
...on a forum run by its investors whose goal is to push Kagi, sure. Outside of this forum, nobody knows about a fringe little search engine that is paywalled and only has 62k users.
For a brand like Mozilla, even something as dumb as Ecosia would be a better fit, as they have about 250x the number of users of Kagi.
Meh, my trust in Kagi is kinda shot, given that they seem to have forgotten that sales tax existed[0].
Kagi is just an AI company. (That was always their stated goal...)