There is competition. Basically everything you mention you can get from Microsoft instead for example.
I'm glad 95% of URL bars don't just default to Google Search and immediately get hit by ad bidding war taxes. Would certainly suck if you had a well-recognized brand and just wanted your customers to access your website through the URL bar.
72% Chrome --> Google
15% Safari --> Google
5% Edge --> Bing
2% Firefox --> Google
2% Opera --> Google
...
This alone implies a divestiture of Chrome should be in the cards.
Or maybe Google would be so kind to remove queries with URL bar origination from ad sales if there's a registered trademark (within some edit distance) within the query?
Microsoft... the convicted monopolist?