> The Long Way Round
It was a neat series, but the start where they whinge about not getting free bikes from their brand of choice was so incredibly entitled and such a turn off.
They offered KTM a 10 hour advertisement series, which would go on to become a classic for motorcycling enthusiasts worldwide. KTM's response was "eh no you could never pull that off, and will make us look bad". It had nothing to do with the cost of the bikes.
I don’t think it was entitlement, but enthusiasm about brands (hobbyists tend to get that way).
That's right. I wonder if the decision-makers at KTM regretted that afterwards.
Addendum: Considering that the GS has been a bestseller ever since. It feels like every other motorcycle enthusiast in Germany rides one. It has been the best-selling motorcycle almost every year since then. In Italy, many also seem to prefer riding GS bikes over Guzzi/Ducati/Aprilia.