alt Hacker NewsNot a great regulatory move, in my opinion. But I really wish ad companies would implement this rule across the board. If you can't sell me on your ad in 5 seconds, it's unlikely you can sell me on your product in 15 or 30 seconds. And if your product is of any interest to me whatsoever, I'm happy to continue watching the ad. I sit through movie trailers and tech ads all the time, even with an option to skip. But I have no use for seeing the entire Dawn dish soap's aw-shucks, faux-folksy ad play out. In five seconds, you can remind me that dawn exists, fulfilling the main purpose of the ad, and I can get on with the content I'm actually interested in.
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> Not a great regulatory move, in my opinion.
Why?
I'm much less concerned about being sold in 15-30 secs as much as the "ads" that are paid promotional programming that runs >30 minutes in the middle of a video that is <30 minutes.
I’ll sit through a trailer. The first time.
When it comes up the 10th time though there’s no way I’ll be watching the film it advertises, no matter how much I might have done after the first time.
> Not a great regulatory move, in my opinion. > But I really wish ad companies would implement this rule across the board.
You don't see how these are conflicting viewpoints? What do you think would compel a company to act in some way that is not in line with its short term financial interests? Sheer luck?
> But I really wish ad companies would implement this rule across the board. If you can't sell me on your ad in 5 seconds, it's unlikely you can sell me on your product in 15 or 30 seconds.
When talking about how ads "don't work on you"; it's very important to remember that just like every single other human you're not immune to propaganda.
Yeah. I'm happy to watch ads if I'm interested in the product. Sometimes i even want to rewind to see a part i missed but youtube doesnt let me. No idea why
> Not a great regulatory move, in my opinion.
> But I really wish ad companies would implement this rule across the board.
I genuinely don’t know how you could get your wish without regulation. You can’t expect all players in the ad game to follow self enforced rules if there’s any possibility that not following a self-imposed rule (“all ads must have a skip button”) will bring a competitive advantage. As soon as one player decides to take that advantage, all will. Back to square one.