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al_borlandlast Tuesday at 5:36 PM13 repliesview on HN

As much as I hate ads, I don’t know that it’s so simple.

There are products that do solve legitimate problems people have. Maybe there is less of that now, but in this past this was very true, and advertising helped make people aware that solutions to their problems have been developed. The first washing machine, for example.

The problem comes when the advertisement manufacturers problems that didn’t previously exist.


Replies

phantasmishlast Tuesday at 6:01 PM

This is what a fucking store is for. They have catalogs. You could ask for one. If they think people will want something they will try to sell it and will tell you about it if you go looking.

I see this pro-ads argument all the time and it’s so obviously-stupid that I’m truly baffled. Is this the kind of lie ad folks tell themselves so they can sleep at night?

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tensorlast Tuesday at 7:07 PM

The fix is actually fairly simple IMO, though will never be implemented. Make all ads passive, e.g. require people to explicitly ask to see them. For example, when I want to see what new video games are around, I go to review sites and forums. It's opt-in.

Making all ads only legal in bazar-like environments, banning all other forms of "forced" ad viewing, and also banning personalized ads completely, would go a very long way to fixing the issues. Hell, we can start with simply banning personalized ads, that alone would effectively destroy the surveillance economy by making it illegal to use that data for anything other than providing the service the customer purchases.

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titzerlast Tuesday at 6:05 PM

Magazines, phone books, friends, stores. You know you could go to a store (or call them on the phone!) and talk to a person. "Hello, I am trying to find a thing to help me with X."

Turns out that products that work well tend to get remembered, and ones that don't get forgotten.

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wolvoleolast Tuesday at 5:39 PM

If a product is really that good than people will legit recommend it. It's not a problem at all.

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lm28469last Tuesday at 6:59 PM

If you waited for an ad to solve your "legitimate problem" you didn't have a problem to begin with imho

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Panoramixlast Tuesday at 6:48 PM

I have never in my several decades of life seen and ad for anything and thought "I need to get that".

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mrweasellast Tuesday at 9:06 PM

Part of the issue may also be that to many companies rely on selling ads as their main source of revenue and there simply isn't enough money in "good ads" to fund all the services we've come to expect to be free.

There simply isn't enough ads for soft drinks, supermarkets or cars to reasonably fund the tech industry as it currently exists. Ad funded Facebook, perfectly fine, but that's not a $200B company, not without questionable ads for gambling, scams and shitty China plastic products.

Platforms should have higher standards, accept lower profit margins and charge users if needed, rather than resort to running ads for stuff we all now is garbage.

SergeAxlast Wednesday at 12:15 AM

Can you remember the last 3 times when ads showed you products that solved your problem? I cannot.

The closest experience I have had was with ads for new restaurants, of which two turned out good and one - not good. Also, twice last year, I saw trailers of new movies I wasn't aware of at the moment. However, I am sure I would later discover it via reviews or word of mouth.

And mind that it was not problem solving, just an entertainment suggestion. I can live comfortably without new restaurants, or I will eventually discover them via other channels.

pluralmonadlast Tuesday at 7:44 PM

Word of mouth. It is okay for a system to be inefficient, especially when the tradeoff for efficiency is a poison pill (ad tech is definitely this).

stubishlast Tuesday at 11:26 PM

Historically, yes. People in their 70s might remember that time. But language has moved on. Advertising now means manipulation. The ad market is priced for that. The rare cases of someone wanting to use advertising channels to put out actual information now have to pay a premium.

tap-snap-or-naplast Wednesday at 3:56 AM

Ads should be centralised state department and run through only approved and regulated bodies at regulated sites.

haritha-jlast Tuesday at 5:40 PM

I wonder if there's a middle ground, where you only have statement based, textual ads. Amusing ourselves to Death (great book btw), discusses how until the 19th century, ads were basically just information dense textual statements. The invention of slogans and jingles was the start of the slow downfall in ads.

I interned at an ad agency once, and I really enjoy creative advertising, but frankly there's just way too much advertising in this world.

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