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Aurornislast Saturday at 3:48 PM4 repliesview on HN

> I wonder how differently cars would be built, if instead of maximizing for value extraction and crap nobody needs, they instead were optimized for utility and maintenance (and sure, fuel economy, aerodynamics and some sane environmental stuff).

Auto manufacturers already have stripped-down base models of their entry-level vehicles. Many have commercial versions of their vehicles, especially trucks and vans, that are stripped down.

The stripped down base models don't sell well.

Remember how the internet was clamoring for an iPhone Mini? Whenever there were complaints about modern cell phones, you could find what looked like unanimous agreement that a smaller iPhone would be the golden ticket. Then Apple made an iPhone Mini, and it did not sell well.

The same happens with vehicles. Whenever you find threads complaining about modern vehicles it seems unanimous that modern vehicles have too many things consumers don't want and we'd be better off with simple base models. Yet simple base models do exist already and they don't sell well. Real consumers look at their $20,000 Nissan Versa and realize that spending an extra $1-2K on amenities isn't going to change their monthly payment much.

There is a lot of precedent for this. The Tata Nano was an Indian micro car that was small, low-power, and had bare minimum amenities. It was under $5K USD in inflation-adjusted dollars.

It was discontinued due to low demand because sales declined steadily year over year. Nobody wanted it.


Replies

jfengellast Saturday at 3:56 PM

I wonder how much of that is due to dealers, who want to upsell. Do they even keep the base model in stock, or does it have to be special ordered (or today, we can give you a "discount" on the fancy model that still has a higher profit margin for us).

I'm just speculating; the same reasoning wouldn't apply to the iPhone mini. But car dealers have a lot of incentive to skew the results. It takes a fair bit of willpower to say "I am buying this specific car I want and will go elsewhere if I can't have it."

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soaredlast Saturday at 3:54 PM

Agreed - check out for example a Toyota rav4 le. This is the base model with effectively zero modern “subscription-esque” fancy features. It’s got a touchscreen and power windows, but otherwise it’s all the reliability/etc of Toyota and that’s it. About half the price of what most rav4s are listed at and $20k+ cheaper than a 4Runner.

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MobiusHorizonslast Saturday at 6:10 PM

And yet I personally know more people who own iPhone minis (myself included) now in 2026 than that own pixel phones of any model. I think the data is distorted by the fact that most people who want things like that also don’t typically buy new (especially with cars). I did buy my iPhone 13 mini from Apple directly, but I bought it after the 14 line had already been released.

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formerly_provenlast Saturday at 6:18 PM

Econo shitboxes also have very stiff competition from used low-end cars. The economics of them are often rather dubious.