alt Hacker News>I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics
That and also it's just a bad product.
>That said, even though it's not to my taste, I do admire that they dared to do something different and took a big gamble on it.
A pickup truck should just be max utility, especially if you're a manufacturer making your first one
edit: agree there's a market for the raptor off-road tremor package thing, but it wasn't ford's first and they've been selling commerical trucks for 75 years. A true tesla f150 competitor would have sold like crazy, I think
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> A pickup truck should just be max utility
A working truck should be max utility. Around the core market of "working trucks," there are various wannabe truck products that do not have to be max utility. For example, a Subaru Brat or a Hyundai Santa Fe. Niche products compared to an F-150, but they had/have their fans.
I personally can't stand the design, but the idea of an impractical "halo vehicle" that appeals to a niche audience but burnishes the brand as "forward-looking" is not a bad one. It's just the execution of this particular halo vehicle that I would have a problem with were I in the market for a lifestyle look-at-me vehicle.
> max utility
As the owner of a rusty 1985 pickup with manual windows and no radio, I can tell you there is great demand for utility pickup trucks that the manufacturers WILL NOT MAKE.
The first problem is CAFE rules. Congress legislated the light pickup truck out of existence. To get around CAFE rules, manufacturers increased the size of trucks and added a back row so they could be reclassified in a way that skirted CAFE rules.
However, there's a big demand for pickups, so people bought these because they needed trucks, and nothing else was available. Manufacturers took advantage of demand and started adding features normal pickup drivers didn't want or need, to access a high-market class of buyers. "Where else are you gonna go?"
$100k pickups, here we are.
Manufacturers are in no hurry to go back to the low-margin pickup days, even though that is what classic pickup buyers actually want.
>A pickup truck should just be max utility,
The problem is as soon as you go EV, you use a lot of utility from the get go. With a truck specifically, because its a brick aerodynamically. There is no reason to buy a Cybertruck or Lightning when you can get a gas or hybrid F150 (or a Raptor) for a little bit more, and be able to sit at 80 mph on highways without worrying about range.
The biggest suprise about the lightning is that Ford didn't put in a gas engine in it as a range extender. They have 3 cylinder ecoboost engines that would have been perfect for that.
>A pickup truck should just be max utility, especially if you're a manufacturer making your first one
How do you even define that? Give it a heavy duty bed and you're wasting weight that could be put toward hauling/towing capacities (and lord knows how people here would feel about ignoring those). A big engine for "reasonable driving" when fully loaded guzzles fuel.
> pickup truck should just be max utility
Except the main demographic buying F150s is suburban dads driving to their office job.
> A pickup truck should just be max utility, especially if you're a manufacturer making your first one
That's very unrealistic considering the market.
I don't know much about car economics but I'd think Tesla probably should have built a truck to sell as a fleet vehicle first. There are very few car brands that aren't part of a larger entity doing b2b vehicle sales.
> That and also it's just a bad product.
I want whatever the v3 equivalent of the Cybertruk would be. Assuming they improve on it.
I remember the unveiling (loved the "bullet proof" glass demo). That was before I understood who Elon really was and I was pro Tesla. I never would have bought such an ugly vehicle, and I don't normally use looks to evaluate a potential ride.
>A pickup truck should just be max utility, especially if you're a manufacturer making your first one
I don't think this is actually true, most pickup trucks aren't designed for maximum utility. They're designed to sell a lifestyle.
> it's just a bad product. So you've never driven one?
> A pickup truck should just be max utility You don't know much about trucks? What does this even mean, max utility? Trucks are designed for different purposes. Should we eliminate all programming languages besides bash or python?
> especially if you're a manufacturer making your first one Seems like you don't know much about business either. Most new products should NOT try to do everything at once the first time.
> A pickup truck should just be max utility
Yet we are in a thread where one with max utility has been cancelled and one flop of the century continues to sell.
> A pickup truck should just be max utility, especially if you're a manufacturer making your first one
The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bimonthly runs to Home Depot to buy caulk and lightbulbs. Independent tradesman can write them off as work vehicles or, allegedly, use COVID-era PPP loans to buy them.
It's the suburban equivalent of a yuppie's Rolex Submariner. Investment bankers generally don't go scuba diving and if they did a dive computer would be vastly preferable.
I say all of that to say that making a pickup truck for that market segment isn't a bad idea from a numbers perspective. You just can't market it as a luxury vehicle because the whole point is that it is but it isn't.