While safety does play a role, it isn't the primary driver of decisions.
For example, if consumers were truly worried about safety, most consumers wouldn't drive without seatbelts or car seats for minors.
Across Asia - be it India, Vietnam, China, or Korea - traditional norms remain strong, and not being able to even afford a $4-6k car bodes poorly on your earning power and thus your marriageability given that traditional status milestones like a 2LDK, kids educated at private school, destination tourism, and higher education abroad are difficult if you cannot afford that.
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While safety does play a role, it isn't the primary driver of decisions.
For example, if consumers were truly worried about safety, most consumers wouldn't drive without seatbelts or car seats for minors.
Across Asia - be it India, Vietnam, China, or Korea - traditional norms remain strong, and not being able to even afford a $4-6k car bodes poorly on your earning power and thus your marriageability given that traditional status milestones like a 2LDK, kids educated at private school, destination tourism, and higher education abroad are difficult if you cannot afford that.