> End users don't care, companies don't care
Look, I'm the last person in the world to defend Microsoft but ....
End users do care. But they also have a lifetime of Windows usage and a whole bunch of Windows software. Sure you could run your Windows software in an emulator but that's just another thing for Mom & Pop to learn.
Its fine for a techie to say "I switched to Linux and its fine", but for a complete non-techie who has spent their life on Windows its a big ask.
Companies also care but it also has to make hard-nose business sense.
So when Microsoft turns up your doorstep and says ... "hey, you can have email, MDM, cloud-based file server, conferencing, calling and your old favourites Word, Excel, Outlook and Powerpoint all for $20 a month .... and all locked behind secure 2FA authentication" what the hell do you expect company management to say ? Its a bit of a no-brainer really.
In addition you are a company, you employ people. Its a productivity killer to tell all those people who have been using Word/Powerpoint/Excel/Outlook all their lives to go learn something else.
Do people actually use Word? I can’t remember the last time I saw a docx file at a job. At least five years ago…
Microsoft and Google are ubiquitous which is the main reason most people use them. (Apple is out there but different) My office computer was swapped for a Chromebook... Which is awful but hey, Google endorses it, so it must be okay, right?
Microsoft's habit has been to rush things out and fix in post. Constant updates. The entire thing is a mess but there is little choice.
End users mostly don't know what Windows is. You can see this when someone picks up a tablet and opens Google Docs.
> Its fine for a techie to say "I switched to Linux and its fine", but for a complete non-techie who has spent their life on Windows its a big ask.
Feels like a Catch-22, Windows is popular because of the status quo and because it also happens to be what's taught in schools (at least over here) and what you run into in workplaces. Why? Because Windows is popular - of course you should teach it!
At the same time, modern mainstream Linux distros (think Mint, not Arch) are pretty stable and the UI/UX can be more pleasant instead of dealing with the occasional bit of Windows BS. Despite that, there are still some functionality gaps - AD and Group Policy in org settings, I would say that LibreOffice is good enough but now office stuff is being pushed into cloud (which I think sucks but oh well, people benefit a bunch from Google Docs and MS kinda just made the OneDrive/Teams/365/whatever experience be weird), as well as some Windows software just not running on Linux distros even with Wine and whatnot and sometimes there not being Linux native versions, which has gotten better in the past years.
But for a machine for a non-technical user whose mind isn't corrupted with Windows'isms and who will mostly do web browsing and cares that any downloaded files will display (videos, images, PDFs and office docs and such)... I'd say it's already a pretty good option! It's just the case that those users almost don't exist and anyone who might try to assist them will also almost always either assume Windows as the default (e.g. if they gotta call in to some support), or won't even know how to help with Linux cause of the aforementioned status quo.