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xyzzy123today at 11:22 AM1 replyview on HN

Making someone produce an identity document or turn on their camera for a selfie absolutely tanks your funnel. It's dire.

The effect is strong enough that a service which doesn't require that will outcompete a service which does. Which leads to nobody doing it in competitive industries unless a regulator forces it for everybody.

Companies that must verify will resort to every possible dark pattern to try to get you over this massive "hump" in their funnel; making you do all the other signup before demanding the docs, promising you free stuff or credit on successful completion of signup, etc. There is a lot of alpha in being able to figure out ways to defer it, reduce the impact or make the process simpler.

There is usually a fair bit of ceremony and regulation of how verification data is used and audits around what happens to it are always a possibility. Sensible companies keep idv data segregated from product data.


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embedding-shapetoday at 11:40 AM

> Making someone produce an identity document or turn on their camera for a selfie absolutely tanks your funnel. It's dire.

Yes, but again, a good product manager wouldn't just eyeball the success percentage of a specific funnel and call it a day.

If your platform makes money by subtle including hints to what products to prefer, and forcing people to upload IDs as a part of the signup process, and you have the benefit of being the current market leader, then it might make sense for the company to actually make that sacrifice.

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