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dotBenyesterday at 3:57 PM7 repliesview on HN

They already will be selling your ride data and there is no way they could monitor conversations in the car for commercial purposes (at least in Western countries).

Ads in cars, partnerships with alternative destinations, etc. definitely would feel like enshitification for a demographic comparable to the hacker news one here. But these are all per session/user settings just like most of us have a paid Spotify account and never see advertising and those who don't get a very different monetized experience.

What is exciting about monetization like this is the possibility for rides to become very cheap or even free. If my dentist offers free rides to the office in return for my loyalty, I'm quite happy to take that.


Replies

crazygringoyesterday at 4:39 PM

> If my dentist offers free rides to the office in return for my loyalty, I'm quite happy to take that.

That's actually a really interesting angle. The same way businesses often provide free parking now... what if they start providing free self-driving round trips?

E.g. spend $75 or more at Whole Foods, and get free round-trip up to 20 miles or something. Especially for bulky items like groceries where a car makes a big difference, I can totally see that becoming standard. Home Depot too. Plus entertainment like amusement parks, movie theaters, spas...

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jafo1989yesterday at 6:00 PM

> there is no way they could monitor conversations in the car for commercial purposes (at least in Western countries)

Oh, you'll agree to that when you accept the terms of service.

Can't wait for the "This ride with ads: $17. Ad free: $26" choice.

GuinansEyebrowsyesterday at 4:25 PM

> there is no way they could monitor conversations in the car for commercial purposes (at least in Western countries)

people used to feel that way about search queries, email (gmail) and IP laws (LLM training).

> What is exciting about monetization like this is the possibility for rides to become very cheap or even free. If my dentist offers free rides to the office in return for my loyalty, I'm quite happy to take that.

this won't happen. alphabet will collect on both ends.

tapoxiyesterday at 4:04 PM

Couldn't Uber do that today?

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lotsofpulpyesterday at 4:03 PM

> and there is no way they could monitor conversations in the car for commercial purposes (at least in Western countries).

Why not? You can consent to having your audio recorded. They can even offer a higher “private” price and a lower “ad supported” price. I write “private” because I assume the microphones will always be listening no matter which price you pay.

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notyourworkyesterday at 4:12 PM

You really think ads in vehicle are not coming? You’re being naive if you think that.

Also, cheap rides cut into stocks margins. That won’t fly by investors either. These companies are not charities. They are in the business of maximizing profits. We lost “don’t be evil” over a decade ago.

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