Most of the things on sale at “Whole Foods” are ultra-processed these days. Anything that requires effort to make gluten free or vegan for example. Like impossible burger. Extreme ultra-processed. Or gluten free bread.
Please don’t tell me impossible burger patties are like cigarettes.
Perhaps more obviously, a multi-vitamin is considered "ultra processed" under Nova. A fiber supplement is considered "ultra processed". Lab grade creatine is "ultra processed".
They certainly have such offerings, but I'm perplexed at how you get to 'most of the things on sale'. The most processed things I get from there on a regular basis are bread, cookies, or alcoholic drinks. It's very rare that I find myself looking at the label of anything I can purchase there wondering how it was made.
Right, it's not that all ultraprocessed foods are bad, it's that most bad foods are ultraprocessed.