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ChrisArchitecttoday at 4:22 PM1 replyview on HN

So apparently they're going to run a Super Bowl ad about ChatGPT having ads (without saying ChatGPT of course)........ Has doing an ad that focuses only on something about your competitor ever been the best play? Talk about yourself.

Obviously it's a play, honing in on privacy/anti-ad concerns, like a Mozilla type angle, but really it's a huge ad buy just to slag off the competitors. Worth the expense just to drive that narrative?

Ads playlist https://www.youtube.com/playlist?list=PLf2m23nhTg1OW258b3XBi...


Replies

badsectoraculatoday at 5:16 PM

Wasn't Apple's iconic 1984 ad basically that?

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