alt Hacker NewsI know this is off topic, but that homepage is a piece of work: https://buildkite.com
I get it's quirky, but I'm at a low energy state and just wanted to know what it does...
Right before I churned out, I happened to click "[E] Exit to classic Buildkite" and get sent to their original homepage: https://buildkite.com/platform/
It just tells you what it Buildkite does! Sure it looks default B2B SaaS, but more importantly it's clear. "The fastest CI platform" instead of some LinkedIn-slop manifesto.
If I want to know why it's fast, I scroll down and learn it scales to lots of build agents and has unlimited parallelism!
And if I wonder if it plays nice with my stack, I scroll and there's logos for a bunch of well known testing frameworks!
And if I want to know if this isn't v0.0001 pre-alpha software by a pre-seed company spending runway on science-fair home pages, this one has social proof that isn't buried in a pseudo-intellectual rant!
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I went down the rabbit hole of what lead to this and it's... interesting to say the least.
https://medium.com/design-bootcamp/nothing-works-until-you-m...
https://www.reddit.com/r/branding/comments/1pi6b8g/nothing_w...
https://www.reddit.com/r/devops/comments/1petsis/comment/nsm...
Replies
oh wow, that's not good.
Hello mate, Head of Brand and Design at BK here. Thanks for the feedback, genuinely; the homepage experiment has been divisive, in a great way. Some folk love it, some folk hate it, some just can't be bothered with it. All fair.
Glad that the classic site hit the mark, but a lot work to do to make that clearer than it is; we're working on the next iteration that will sunset the CLI homepage into an easter egg.
Happy to take more critique, either on the execution or the rabbit hole.