Toyota’s absence is an embarrassment. Shocking failure of strategy.
I think they may catch up quite quickly. In Ireland, I'm suddenly seeing huge numbers of bZ4X, particularly as taxis; Toyota has a tremendous amount of brand loyalty, and I'm fairly sure that there are a lot of people who were waiting to buy an electric car until they could buy a _Toyota_ electric car.
Toyota is a car company. Toyota sells cars. Toyota has sold more cars than any other automaker for the last six years straight:
https://asia.nikkei.com/business/automobiles/toyota-remained...
Toyota had record sales in 2025:
https://www.reuters.com/business/autos-transportation/toyota...
Toyota's strategy has worked.