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speak_plainlytoday at 1:04 PM14 repliesview on HN

Apple News and News+ represent everything wrong with modern Apple: a ham-fisted approach to simplicity that ignores the end user. It is their most mediocre service, jarringly jamming cheap clickbait next to serious journalism in a layout that makes no sense.

The technical execution is just as lazy. While some magazines are tailored, many are just flat, low-res PDFs that look terrible on the high-end Retina screens Apple sells. Worst of all, Apple had the leverage to revolutionize a struggling industry; instead, they settled for a half-baked aggregator.

It’s a toxic mix of Apple tropes that simply weren't thought through. The ads are the cherry on the cake.


Replies

ksectoday at 1:40 PM

Ever since Apple moved to Services Strategy in 2014 it has been like this. Services were not there so they could provide a better experience for its "customers". I use the word "customer" here which is what Apple / Steve Jobs used to call their loyal fans, and not user. But to further growth their Revenue pie because they foresee iPhone one day will stagnant.

You now have Apple Fitness+, Apple TV, News, Music, Arcade. None of these are of any quality of what Apple used to be. It is really sad.

Oh and the most iconic thing? Apple was the one who tried to kill internet ads between 2017 - 2020.

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afavourtoday at 2:58 PM

In fairness Apple did come up with a custom JSON format for articles:

https://developer.apple.com/documentation/applenewsformat

The problem is that people don't use it. I imagine it's a chicken/egg thing, the audience on News isn't big so it isn't worth the publishers time catering to an entirely new format, the News experience is crappy so the audience doesn't grow.

They could have insisted that everyone use their format but I suspect publishers would just refuse. It's not exactly in a publishers interest to help boost a middleman between their content and readers.

I'd be really interested to see what Apple's approach would be if they used more web technologies (since that's what publishers are using today anyway). Even just a webview with disabled JavaScript would get a ton of the way there in terms of performance. They have WebKit engineers in house that could probably tweak it even further.

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robmccolltoday at 1:09 PM

They also bought and killed texture, a fantastic cross-platform magazine subscription service, to somehow further Apple News. I subscribed to Texture on Android. I wouldn't give a dollar to Apple News even if I was in the Apple ecosystem.

giancarlostorotoday at 2:50 PM

Contrast with Apple TV+ which has insanely high quality shows. I feel like they arent advertising it enough and investing in it enough. One of my favorite shows that my daughter watches is on Apple TV+ the other on Amazon (If You Give a Mouse a Cookie).

Apple is really messing up in my eyes they have so much potential they are throwing away.

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nntwozztoday at 1:46 PM

At what point did the old Apple cross the threshold to "modern" Apple?

I agree with your point I just find the distinction hard to pinpoint.

It's like the (incorrect) analogy of the boiled frog, I know it's a cliché but I really feel things started downhill in overall quality and wow factor with the advent of Tim Cook.

SJ had failures like Ping and MobileMe, but they seemed to pick up on the criticism back then and execute correctly quickly after.

Now because of the penny-pinching and success of Apple nobody makes a big deal out of anything, the momentum is so strong that stuff like liquid glass can come through unpolished/unfinished/unrefined.

It seems to me that Apple University failed its mission completely.

https://en.wikipedia.org/wiki/Apple_University

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baschtoday at 2:51 PM

For Apple to really win this space I believe they would need to release a cross platform Publisher tool and complete in the AMP space. Some kind of magazine design / web design software that publishes articles to a standard format and applies a layout over the top. Then the News app becomes a renderer/aggregator that does things better than the standard web browser.

icapybaratoday at 3:49 PM

FYI it would be "Icing on the cake" or "cherry on top"

el_benhameentoday at 3:56 PM

I like using it to listen to narrated versions of New Yorker articles.

Except I can’t tell it “I like narrated versions of New Yorker articles”. I can search by publisher, or I can browse narrated stories that are selected “for you” (none of which are of interest to me), but I can’t just search for “narrated stories AND New Yorker”.

And when I do finally find one, if I don’t finish in one session, there is zero context from the previous session when I return to the app—it has forgotten that I ever started listening to the story. I then need to go through the process of finding it again and trying to remember where I left off.

Yet another Apple app designed by idealists and tested and refined by nobody who actually uses the app.

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mgh2today at 2:39 PM

Why can't they build their own ad network for control instead of partnering with 3rd parties?

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vachinatoday at 2:22 PM

It's not a revenue generating service.

PaulHouletoday at 2:37 PM

I looked a lot into the "universal paywall" business model where one subscription buys you access to articles from a wide range of news outlets. It's close to impossible to execute because the most prestigious outlets (ahem... The New York Times) won't give you the time of the day, even if you are startup royalty. That Apple has accomplished anything in this space is remarkable.

JKCalhountoday at 1:36 PM

I ignore Apple News these days. I had high hopes when Apple bought the company that eventually became their News app. Alas…

Of course I hate that I can't block ads, but at the same time, I wonder if the unblockable ads are not, in fact, a help for that "struggling industry".

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naravaratoday at 3:11 PM

Apple News unironically would have been better if they had just made an RSS reader with a way to subscription gate feeds and a rule that you have to do provide the full text of the article. They could have just put their energy into just polishing up a known and weathered and broadly adopted technology but nooooo, they needed something with platform lock-in so they could book more “services revenue.”

They didn’t need to do like half the work they did, and a lot of what they did do in order to make the news feeds prettier are seldom adopted because Apple doesn’t want to do the hard partnership work to drive and support it.