The additional drag is negligible. People have been producing "racing doors" with handles for decades. They focus on cutting all the other features of the door like weight and mechanical complexity instead. It's an even more irrelevant consideration for consumers, who could save far more fuel by changing how they drive.
Flush handles exist as brand differentiators. They're a "futuristic" feel-good feature that consumers want, like engine noise, tablets, and colorful dashboards.
> Flush handles exist as brand differentiators. They're a "futuristic" feel-good feature that consumers want, like engine noise, tablets, and colorful dashboards.
Incorrect. They are most definitely there to save money on production and development costs, like all the other stuff you misattribute to brand differentiators. Consumers like lower prices, car companies like more profit. Yes, it looks fancy, but it is cheaper to produce, judt like the tablet dash.
All of the things you mention are considerations that every automaker considers. Product design engineering is simply an exercise in weighting those factors, among many others.
People who race stock cars will even dip body panels into acid to make the panels thinner. Anything to reduce weight!
> It's an even more irrelevant consideration for consumers, who could save far more fuel by changing how they drive.
These are not in conflict. The energy you save from drag stacks with the energy you save from "learning how to drive".
Exactly it is not science but purely cosmetic. Which for some reason makes HN mad but guess what people choose cars based on how they look and how they are marketed! There has never been a rational man. Spock is not real.
It's about more than just one thing alone. E.g.
https://media.landrover.com/new-range-rover-sport-press-kit-...
https://usa.infinitinews.com/en-US/releases/2025-qx80-press-...