Fun fact: Lockheed Martin advertises the F-35 during football games, because even though most of the audience isn't in the market for massive government contracts, the people who are are watching.
I suspect the Ring mass surveillance ads are the same thing.
These sorts of advertisements make no sense for me. Who is the buyer? Some senator on some appropriations committee? Maybe some nato equivalent? And they need a 10 second flyover during a superbowl to be reminded of the existence of the f-35 program?
The Super Bowl fly over was kind of random. My son said it was f18s, f35s, and f15s. I was able to make out the two b1bs. It was like the air force forgot about the flyover and just scrambled whatever was on the closest tarmac.
It’s not just for purchasers… it’s to build consensus/approval around the concept of the US military-industrial complex.