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Amezarakyesterday at 9:21 PM1 replyview on HN

I think you probably know this because you used the US name for the car (internationally known as the Jazz), but for those who don’t, Honda discontinued the Fit in the US market due to poor sales. For every internet comment bemoaning the lack of these vehicles there’s the actual fact of revealed consumer preference in the US market.


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cosmic_cheeseyesterday at 9:33 PM

Much of consumer preference doesn't originate from the consumers' own minds, though. It's shaped largely by marketing, and in the US car companies have been pushing bigger, boxier, more plush, and more expensive with its ad spend and incentives for decades now. It's way easier to find a dealership offering 0%-2% financing on some aircraft carrier of a vehicle than it is on a small car.

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