Am I missing something? I thought it was not the ad itself, but rather the combination with the reporting on that Guthrie abduction, which claimed that although there was no subscription to the recording service, the video data was still recovered, i.e., recorded and sent to Google servers.

Regardless of how you see it, although the ad was a kind of manipulative reframing of surveillance infrastructure by using pets as means of psychological manipulation, the Super Bowl ad seems to have just been an unfortunate (or fortunately) timed ad that caused people to glimpse through the cracks in the control matrix being constructed around them.

I don’t think it will really make a difference though. It’s like wildebeest watching their compatriot snatched underwater by a crocodile, to only momentarily pause before venturing right into the same river.

It is very simple, most regular people don't read random blogs, however they do watch Superbowl.

This is to be studied by geeks, how to approach non-technical audiences.

Now you know why Superbowl ads cost millions and bloggers are just bloggers

What did the ad say? I didn’t watch the Superbowl.

What happened?