> But the graphic Amazon used seems to have unwittingly depicted how invasive this technology can be

This is a calculated move to normalize such technology. Yes, it will cause controversy in the short term, and these companies knew this was a possibility—but as a result the image in people's minds won't be the gestapo rounding up grannies; it'll kids finding puppies. To call this "unwitting" is simply naive (not surprising for Greenwald).