Cambridge Analytica was an experiment run by a marketing team. I wouldn't say marketing will always side on ethics.

Propaganda is, and always has been, a subset of marketing aimed at shifting public perception. It would be wild to assume it never happens.

Insane is a bit hyperbolic. The history of marketing is full of grand mistakes that seem absurd in hindsight.

Of course, they would. If the administration asked Bezos, and he gets a benefit out of it. He will task his marketing team to come up with something which tries to frame it in a positive light. Knowing that even if a few people make a stink this will blow over eventually and when it rolls out, he can always say it is just about puppies and neighborhood security. Nobody cares.

And yet this went up. I understand it’s easy to just say “marketing teams don’t understand anything,“ but I have worked with many and they are incredibly sensitive to negative feelings/reactions. They get it wrong but they tend to air on the side of caution which means the vast majority of the time they avoid situations like this incredibly intentionally.