alt Hacker NewsIn the "THe VILLaIN aRC oF VANiTY SiZINg" section, vanity sizing is framed as marketing strategy which is successful because of the psychology around that - linking out to https://www.sciencedirect.com/science/article/abs/pii/S10577... for more detail.
It certainly wouldn't be the first time the most profitable marketing strategy is unrelated to aligning with what's optimal for the consumer.
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AmbroseBierce • yesterday at 11:27 PM
Of course education could help about this and other psychologically manipulative tactics by corps but such kind of education is heavily frowned upon for being seeing as anti-capitalist and (more propagandistic) as un-american, so there is zero of such kind of education.
Translating the confusing science speak, basically:
Appearance self-esteem takes a hit when they don't fit in a size. They take it out on the clothes: "I hate their stuff, they suck." They buy more of other stuff to compensate for the hit, whether non-sized accessories (I am pretty) or book/tech (I am smart even if I don't fit).
People confident in their appearance are immune to the effect, and simply think it's sized wrong or runs small.