alt Hacker NewsI don't think most people mind ads. Throw up an animated gif or a jpg banner that you serve from your domain. Nobody is blocking that.
What people dislike are mountains of javascript that track everything you do across broad swathes of the internet and then sell that to businesses and governments that are effectively engaging in mass psychological experiments on us.
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I think that most people don't really care about tracking, but the fact that often ads make their experience miserable.
You open a link, you get a full screen ad, and have to wait 10 seconds or more. When you finally can close the ad, a popup appears asking if you want to subscribe to their newsletter. you close that too. A cookie banner reminds you that they care about your privacy, that's why they share your details with 1000+ partners. When you find the hidden button to say that you don't accept finally the article appears, but the bottom half is occupied by an overlay with a video ad. All the while the page scrolls terribly because of the amount of javascript loaded.
Or, sometimes, you get ad, cookie banner and then they tell you that you have to pay to access the content.
I suspect that if people had to choose between ads without tracking and tracking without the ads, they would choose the latter.
Feels like there's an opportunity for an "ethical ads" platform
This is exactly my problem with ads. They've turned into a spying mechanism that eats my battery, bandwidth, and privacy. Not only do the ad platforms want to track me but then sell their data to an innumerate number of "partners". I have no control or influence over how any of the data is used. I also have no meaningful way to opt out.
Clicking a link on the web is not tacit permission to endlessly surveil me. Viewing a blog post is not informed consent to be tracked. Even a cookie banner isn't informed consent.
While I never enjoyed magazine or television ads I never minded them. Some were even useful and introduced me to a product I ended up wanting/needing. They also didn't track me all over the web. I don't mind ads, I do mind surveillance.
Well, people legitimately hated banner ads and pop-ups. When I get linked to some small news publisher I'm often reading the article between these giant ads, sometimes I don't realize there's actually more content to an article because the ads take up so much space! I typically close those sites out and try to find what I'm looking for elsewhere.