Email today:
Since 2005, 1Password has been on a mission to make security simple, reliable, and accessible for everyone. As the way people work and live online has evolved, so has 1Password.
More recently, we’ve invested significantly in new features that make 1Password even more powerful and effortless to use, helping protect what matters most to you, including:
- Automatic saving of logins and payment details - Enhanced Watchtower alerts - Faster, more secure device setup - AI-powered item naming - Expanded recovery options - Proactive phishing prevention
While 1Password has grown substantially in value and capability, our pricing has remained largely unchanged for many years. To continue investing in innovation and the world-class security you expect, we’re updating pricing for Individual plans, starting March 27, 2026.
Current vs New Pricing:
Current price: $35.88 USD / year New price: $47.88 USD / year
The new price will take effect at your next renewal, provided it’s on or after March 27, 2026. Those occurring prior to March 27, 2026, will continue at the current pricing until your next renewal.
If you have any questions, please reach out to support by replying to this email. We’re deeply grateful for your continued trust and support.
Thank you, The 1Password Team
Completely worth it to me. It would be an incredible value at twice the price and part of my daily workflow on all machines.
I've had good experiences with KeePassXC. In addition to being able to store your passwords, it can ingest TOTP seeds. And finally, it's open source and cross platform. (I originally stumbled upon it because it was the only KeePass implementation that tried to look like a native MacOS app)
This is a killer feature for me, since apparently iOS backups do not backup your TOTP generators in Google Authenticator, which I discovered after I wiped my phone and restored it thinking I was perfectly safe doing so given I had a backup.
I now encourage all the folks I mentor to set up a KeePass vault for the TOTP seeds.
There's even an option to generate one of those fancy QR codes that apps like authenticator can use, so the two are not mutually exclusive.
If you're an individual, not an enterprise user, I don't see why anyone would pay for a password manager.
A commenter here recently just asked me if I have considered BitWarden due to my gripes with KeePass. KeePass cannot rent-seek off my passwords. You can of course host BitWarden, but the official software can always get worse (see Minio). Thankfully we have community run versions of the BitWarden server (VaultWarden), whereas 1password customers are left to dry. There just isn't any money in personal password managers, and restricting features like TOTP (BitWarden free tier) rarely entices the average person to get a paid plan.
Very disappointed by this. I've been a customer for many, many years on a Family plan, but I do not understand this price raise. The only reason they raise price is definitely because of the need to answer to investors, and the necessary enshitification that follows. While I understand every business needs to generate revenues, they put on us, the customers, the burden of their rapid hiring spree and growing operating costs. It's just sad. There is just so much you can charge for managing passwords, and the family plan becomes way too expensive for the value it truly provides. We will need to switch to a less expensive competitor.
I checked with their "AI chat" about whether I could lock in current prices by renewing early but they said they would not allow this. I'm kind of surprised that there is no option to do this (I see Jetbrains as an example of a company which makes this very easy)
I've been a 1password customer for many years, so I'm a bit bummed out about this.
If they write a native (non Electron) app, fine.
Yeah, pretty disappointed by this as well. The app has been getting buggier overtime and I was already considering leaving, so this was the push I needed.
Seems like the most popular players in this space are Bitwarden and KeePass, does anybody have a positive or negative experience to share with either?
That has to be the lamest use of “AI” to justify price increases.
Fortunately 1P6 with one time purchase still works. I don't care about this company since then.
1password is by far my most recommended subscription to friends and family.
In a world where almost every single app or service I use has thrown me into a rage from enshittification or show-stopping bugs or both, where I can hardly even type this message because even iOS keyboards have regressed… 1password is actually a great service that makes my life objectively better.
I put them in an exclusive S-Tier with, surprisingly, Chase Mobile (in recent years), Signal, Google Sheets, and maybe an few others. They just work.
Since the rest of them ignore my 1 star App Store reviews and my desperate, detailed bug reports, the only power I have left is to support good software and recommend it to friends.
VC money at work baby!
Not stoked but it's the first since I've joined. Not an insane jump. Seeing Bitwarden go up had me wondering. It's still the best all rounder password manager I've used. Has everything and does it all really well. If Bitwarden could integrate their Reports feature into the app that might be a compelling reason to come back.
Seems excessive
Got the same. Kind of a bummer to see “AI powered item naming”. Who needs this shit? Hope the price increase is not to cover their useless AI spendings. Otherwise I’m happy with 1Password.
[dead]
I get a lot of value from 1Password but the software quality has fallen.
There was a period of time that 1P would constantly grab window focus on macOS, they must have finally fixed it because after months of it randomly happening I don't think it's happened for at least 4 months. Then there is stuff like adding a new item, the search "Try searching anything", well, at least as long as "Anything" is not the _type_ of new item you want to create...
If I search "API" because I want to create an API key entry it shows be a bunch of worthless suggestions of websites (why would that be useful?) and at the bottom just injects my search term into the name of the 3 top "types" of item you can make. I have to expand it and scroll down to find API Credential. This is maddening to me. In part because of the mocking "Try searching anything", which is just clearly BS, and in part because I find the website search 100% useless and the only thing I care to search on is the types of new 1Password item I might create.
Video: https://cs.joshstrange.com/jFqYXC8q