https://www.thedrive.com/news/bmw-commits-to-subscriptions-e...

"But while BMW ultimately backed down over heated seats, the company still believes in the features-as-a-service model, and will continue to offer post-purchase upgrades through its ConnectedDrive platform. "

My car’s seats are warmed by my butt. They’re very happy and comfortable and I didn’t have to pay a dime.

For now