I'm not saying Atlassian is or isn't doing well, but your market isn't going to infinitely expand, nor expand at the rate you need to keep up with your costs.
If you build cars and you replace people with robots, you might fire those people because those robots allow you to keep up with demand with less people. Your business is doing fine and well but you just need less people to do the same output. Better yet those robots might even produce more than what your demand is and therefore even if demand increases your ability to supply with less people still exists.
Businesses will always look to do the same output or more with less cost irrespective of whether the company is doing well or not. This is why we have also seen "AI layoffs" across companies that have had very good financial positions or even record sales.
The proof is in the pudding if AI actually improves productivity of those left over to justify it. But sometimes simple analogies can be rebutted by other simple analogies.
> your market isn't going to infinitely expand, nor expand at the rate you need to keep up with your costs.
The costs don't change. They were already paying those people. They just need to take advantage of the slight bump in productivity LLMs provide, not infinitely expand their market.
> Better yet those robots might even produce more than what your demand is
You are repeating the same idea from your original comment. The problem is that the demand is low. You are making something no one wants to buy.
> Businesses will always look to do the same output or more with less cost
this is not an accurate in general, but especially not in this situation.
There is a magic box that makes all of your employees get 50% more work done. You are an early adopter of the magic box in your industry, though others will likely follow soon.
Do you A) do 50% more work for free and get an early leg up or B) fire staff until you are achieving the same output as before, at a slightly lower cost.
Which seems the more logical option in the long term?
The only reason option B makes sense is if business is not going well and you can't afford to keep paying everyone.