This is such a weird comment.
It’s ultra processed food devoid of micronutrients with low quality protein and poor bioavailability.
Health conscious folks would definitely not choose this. In fact, it’s all the things you try to avoid as soon as you start being health conscious. Folks who want to believe they are being health conscious may be convinced via marketing to buy it, but anyone seriously invested in their nutrition would steer very clear of these.
However you do realize "ultra processing" here means mechanically separating whole peas to get the protein part? Not trying to correct you or make your point invalid just flagging "processing" is not the scary thing agro lobby trying to make it, in this case. In fact they probably got super scared of meat alternatives and did everything in their power to make it go away.
Beyond meat doesn't have nitrates, filler, stabilizers or "85% meat" hence it's way more healthy than most meat-based patties or meat products.
Again, agrolobby by its full-page ads in newspapers successfully turned plant-based food which is objectively, scientifically proven to be healthy, to something unnatural, "chemical" and unhealthy.
Maybe they're hoping there exists a non-crazy subset of "health conscious" population, i.e. people who are not panicly afraid of "ultra processed" food and generally don't consider food processing to be a sin, who don't see food manufacturing plants as temples of Satan, and are otherwise health conscious and not just playing the fitness fad social games.
Health conscious ethical vegan here. I eat these fairly often. The protein content is fine. I get micronutrients from other sources. I track all my calories and macros, every single day. My diet is perfectly balanced, thanks very much.
Something is only unhealthy or healthy in light of everything else you eat. It's reductive to say otherwise.