Also (at least in germany) their burger patties are nearly twice as expensive as groundbeef. I really like them but since I am neither vegan or vegetarian I either opted to groundbeef or to haloumi or something as a replacement. I think the substitutes could work well when they are reasonably priced or actually cheaper than what they want to replace so people are more likely to try it. Same goes with soy milk. Alpro costs like 2.80€/L while common dairy milk is less than a euro per liter.

Beyond Moat, or something. Not like I know the words, I just play with computers