As a gent born and raised in Texas, and has never seen the show - I am pleasantly surprised to see these comments about how popular WTR was internationally. If I had been asked to bet, I would have lost money on this one.
Yeah. As an American I would’ve absolutely never guessed it was that popular.
It was a syndicated show, the goal is to license it to as many companies as possible. It was never a network TV show like Seinfeld, those syndication rights are way more expensive than created for syndication shows like WTR.
I've got the impression that the big US exports are ones that play into big American stereotypes, e.g WTR, Baywatch, Friends. Not even that they see these shows and get programmed with these stereotypes, but that they have these stereotypes (Texas, California, NYC) and shows like this feed their imaginations and give them detail.
Exported media is weird. Like the huge proportion of British/BBC output (usually period, but also often detective in a way redolent of Christie) that is made primarily for export to foreign consumers who think of British upper-class culture as aspirational.
As others have said, WTR is very well-known in France while most people have never heard of Seinfeld.
Same with Dallas and The Dukes of Hazzard.