alt Hacker NewsI've got the impression that the big US exports are ones that play into big American stereotypes, e.g WTR, Baywatch, Friends. Not even that they see these shows and get programmed with these stereotypes, but that they have these stereotypes (Texas, California, NYC) and shows like this feed their imaginations and give them detail.
Exported media is weird. Like the huge proportion of British/BBC output (usually period, but also often detective in a way redolent of Christie) that is made primarily for export to foreign consumers who think of British upper-class culture as aspirational.
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Walker, Texas Ranger and Baywatch were both created by non-network studios as syndicated shows, they weren’t prime time network shows. The budgets for syndicated content is a lot lower than network produced content.
The rights to air these sorts of shows are dirt cheap compared to Friends or Seinfeld, so it makes sense that cheap syndicated garbage like Walker, Texas Ranger and Baywatch were popular internationally, the rights were cheap.
There is US exported media that just randomly becomes popular in a specific demographic. Case in point: Adventures of Ford Fairlane, a flick with Andrew Dice Clay that got a razzie the year it came out. IIRC it got a cult following in Norway because the voice over was done by a popular radio DJ.