Here in the Netherlands ford sales seem to have completely consumed by Kia sales. Around me houses that typically had Fords now have Kia’s, Toyota, Tesla or small Volvo like EX30/40.

After the huge hits of the focus and to some extend Mondeo, the Kuga has sold subpar. There were only a few new ones around here. Now you see some new EV Ford Explorer SUV and just a tiny account of the big old Explorer. (Yes, the traditional Explorer suv counts as big here.)

In the mean time there is an explosion of BYD, Volvo, Skoda Enyaq, etc happening. Mostly driven by which model has the most beneficial tax package for lease.

Ford of Europe has succeeded because its direction and leadership are completely different to its American outfit, and has released models targeting European sensibilities. You will probably not find Mondeos or Focuses in the North American market. Nor will you (easily) find an F-150 in Europe. A Ranger, perhaps, but not the F-150.

Right, but Ford Europe is, and always had been, a different beast to Ford America.

Fords in Europe are made a little to the north-east of London, or near Cologne.

They have (almost) nothing to do with North American Ford vehicles.

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