I don't see a single occurrence in the article of the word "isn't".
> That means the lock-in isn’t just product strategy. It’s also architecture.
> And that omission isn’t some harmless simplification. It’s the entire trick.
It isn't just once. It's—twice. ;)
> That means the lock-in isn’t just product strategy. It’s also architecture.
> And that omission isn’t some harmless simplification. It’s the entire trick.
It isn't just once. It's—twice. ;)