alt Hacker NewsWe can have that discussion, or we can have the more interesting discussion of just how much big corporate intellectual property, franchises, and brands have their hooks in pop culture.
Big IP is strong arming OpenAI, Suno, and all the rest.
It'll be interesting to see whether creators at the bottom of the pyramid can effectively create new brands and IPs at a fast enough rate to displace the lack of being able to use corporate IP.
I also think the lawyers at the MPAA, RIAA, gaming industry, etc. will ultimately require all of social media to install VLMs to detect if their properties are being posted. Forget generation - that's hard to squash - they'll go directly to Instagram, TikTok, YouTube, and Reddit and force them to obtain licenses to their characters and music. We'll see cable TV era "blackouts" when a social network has to renegotiate their IP license.
People really wanted to use Sora for about a week. After the app/model debuted, they lost the ability to generate IP within the first week. The interest faded almost immediately. The same thing happened with Seedance 2.0.
People want to generate IP.
edit: clarity
Replies
> Big IP is strong arming OpenAI, Suno, and all the rest.
> It'll be interesting to see whether creators at the bottom of the pyramid can effectively create new brands
The problem is, to create a brand, you need to be able to protect it against rivals either ripping you off, or diluting it.
The same mechanism that protects "big" IP is also protect everyone else, even the small people.
> they'll go directly to Instagram, TikTok, YouTube, and Reddit and force them to obtain licenses
They already do that for music. But the issue is this, if we want culture, we need to find a way to pay for it. Is it possible for a bunch of mates to make enough money to live on playing in a local band? not really. They can only really make money if they either have a viable local gigging scene, or large enough online following to sell merch/patreon.
The big IP merchants were quite keen for videogen, because they sense that its possible to cut out the expensive artists. If they can not pay actors, writers, artists, then its way more profitable for them. This is part of the reason why AI hasn't been hit with the napster ban hammer.
I think the other thing to remember is that creating good IP is hard, and you can't really just pull it out of your arse after 5 minutes. The original seed takes a long time to refine, test, evolve. Even the half arsed sequels require work.
Pop culture is a fickle beast. What is pop culture is community made, not corporate made, and it can't be bought and sold like traditional markets. It's one of the few areas of life where nobodies can become somebody, and corporations hate this.
Media like YouTube isn't consolidating because that's what people want, it's because that's what YouTube and IP holders want. They want death to people like Boxxy, and they want you to watch VEVO instead.
Maybe, but the Sora shutdown comes immediately after reaching a deal with Disney to use their IP. Which might have solved that problem.
> People wanted to use Sora for about a week. Then they lost the ability to generate IP.
Or the novelty wore off in about a week, and then after that it also became harder to generate videos of baby yoda at Westboro Baptist Church protests
Personally I’m glad that big IP came in and smashed the AI companies like this. They been relentlessly ripping off smaller creators for some time now.
It opens the precedent for those creators to now also hold these companies responsible. That’s not a bad thing under the current legal system in this way.
Also, seeing genuine original creations created with AI assistance is much more interesting to me