The whole company appears to be a giant pile of burning cash at this point and I can only imagine that this wasn’t exactly helping that situation.
Was it fun while it lasted? Sorta, but it got old pretty quick.
Is this a business? Hell no.
It's a business for all the spin doctors who make money with creative marketing to keep the hype going. Everyone with the ability to sell hot air has an opportunity to get rich right now.
Just wait until Sir Jony Ive's unapologetically AI hardware products that cost too much, do too little, and also flop.