> Do people complain about being scammed with Windows

They do. They absolutely do. Where have you been in the last 20 years? Windows has had a reputation as an unsafe ecosystem for decades. Even amongst non-tech people. And even with the various exploits the biggest source of viruses on windows was always that, lacking a proper channel to distribute applications, they had trained their users to double click any .exe on the internet and the next>next>next in whatever installer. I don't agree with the tightening of developer account requirements, but this argument doesn't hold at all.

I don't necessarily like the idea of a company wiping their hands clean and saying "well - not our problem!" either though.

Companies shouldn't wait to solve issues like this - they should be proactively helping their most vulnerable users. That is the "do no evil" motto.

I don't know enough to say whether this method is the right approach however.