These have been AI for longer than most people here have been hearing the term. Neural nets have been AI since before most people here were born.

Stockfish uses neural nets for its evaluation function, I don’t see how it’s unfair to call it “AI”.

What are you on about? Is this about how when people use an English term in a particular way, then their listeners/readers begin to use it too? If so, yes, it's a self reinforcing mechanism called lexical dissemination, and I'm very curious to hear about how you'd disrupt it.

Hey now, I call linear regression AI if I want senior management to get excited about something.