alt Hacker NewsMy current expectation is that the Cowork/Codex set of "professional agents" for non-technical users will be one of the most important and fastest growing product categories of all time, so far.
i.e. agents for knowledge workers who are not software engineers
A few thoughts and questions:
1. I expect that this set of products will be extremely disruptive to many software businesses. It's like when a new VP joins a company, they often rip and replace some of the software vendors with their personal favorites. Well, most software was designed for human users. Now, peoples' agents will use software for them. Agents have different needs for software than humans do. Some they'll need more of, much they'll no longer need at all. What will this result in? It feels like a much swifter and more significant version of Google taking excerpts/summaries from webpages and putting it at the top of search results and taking away visits and ad revenue from sites.
2. I've tried dozens of products in this space. For most, onboarding is confusing, then the user gets dropped into a blank space, usage limits are uncompetitive compared to the subsidized tokens offered by OpenAI/Anthropic, etc. It's a tough space to compete in, but also clearly going to be a massive market. I'm expecting big investment from Microsoft, Google etc in this segment.
3. How will startups in this space compete against labs who can train models to fit their products?
4. Eventually will the UI/interface be generated/personalized for the user, by the model? Presumably. Harnesses get eaten by model-generated harnesses?
A few more thoughts collected here: https://chrisbarber.co/professional-agents/
Products I've tried: ai browsers like dia, comet, claude for chrome, atlas, and dex; claw products like openclaw, kimi claw, klaus, viktor, duet, atris; automation things like tasklet and lindy; code agents like devin, claude code, cursor, codex; desktop automation tools like vercept, nox, liminary, logical, and raycast; and email products like shortwave, cora and jace. And of course, Claude Cowork, Codex cli and app, and Claude Code cli and app.
Edit: Notes on trying the new Codex update
1. The permissions workflow is very slick
2. Background browser testing is nice and the shadow cursor is an interesting UI element. It did do some things in the foreground for me / take control of focus, a few times, though.
3. It would be nice if the apps had quick ways to demo their new features. My workflow was to ask an LLM to read the update page and ask it what new things I could test, and then to take those things and ask Codex to demo them to me, but it doesn't quite understand it's own new features well enough to invoke them (without quite a bit of steering)
4. I cannot get it to show me the in app browser
5. Generating image mockups of websites and then building them is nice
Replies
This is me!
I’m semi-normie (MechEng with a bit of Matlab now working as a ceo).
I spend most of my day in Claude code but outputs are word docs, presentations, excel sheets, research etc.
I recently got it to plan a social media campaign and produce a ppt with key messaging and content calendar for the next year, then draft posts in Figma for the first 5 weeks of the campaign and then used a social media aggregator api to download images and schedule in posts.
In two hours I had a decent social media campaign planned and scheduled, something that would have taken 3-4 weeks if I had done it myself by hand.
I’ve vibe coded an interface to run multiple agents at once that have full access via apis and MCPs.
With a daily cron job it goes through my emails and meeting notes, finds tasks, plans execution, executes and then send me a message with a summary of what it has done.
Most knowledge work output is delivered as code (e.g. xml in word docs) so it shouldn’t be that that surprising that it can do all this!
I am starting to use Codex heavily on non-coding tasks. But I am realizing it works because I work and think like a programmer - everything is a file, every file and directory should have very precise responsibilities, versioning is controlled, etc. I don't know how quick all of this will take to spread to the general population.
Most knowledge workers aren't willing to put in the effort so they're getting their work done efficiently.
> My current expectation is that the Cowork/Codex set of "professional agents" for non-technical users will be one of the most important and fastest growing product categories of all time, so far.
I agree this is going to be big. I threw a prototype of a domain-specific agent into the proverbial hornets' nest recently and it has altered the narrative about what might be possible.
The part that makes this powerful is that the LLM is the ultimate UI/UX. You don't need to spend much time developing user interfaces and testing them against customers. Everyone understands the affordances around something that looks like iMessage or WhatsApp. UI/UX development is often the most expensive part of software engineering. Figuring out how to intercept, normalize and expose the domain data is where all of the magic happens. This part is usually trivial by comparison. If most of the business lives in SQL databases, your job is basically done for you. A tool to list the databases and another tool to execute queries against them. That's basically it.
I think there is an emerging B2B/SaaS market here. There are businesses that want bespoke AI tools and don't have the discipline to deploy them in-house. I don't know if it is ever possible for OAI & friends to develop a "hyper" agent that can produce good outcomes here automatically. There are often people problems that make connecting the data sources tricky. Having a human consultant come in and make a case for why they need access to everything is probably more persuasive and likely to succeed.
Maybe but the product category is not necessarily a monolith in the same way that Claude Code is. These general purpose tools will have to action across a heterogeneous set of enterprise systems/tools. A runtime environment must be developed to do that but where that of the agent ends and that of the enterprise systems begins is a totally open question.
I think the coding market will be much larger. Knowledge work is kind of like the leaf nodes of the economy where software is the branches. That's to say, making software easier and cheaper to write will cause more and more complexity and work to move into the Software domain from the "real world" which is much messier and complicated.
Totally agree, AI interfaces will become the norm.
Even all the websites, desktop/mobile apps will become obsolete.
> My current expectation is that the Cowork/Codex set of "professional agents" for non-technical users will be one of the most important and fastest growing product categories of all time, so far.
I disagree. There is a major gap between awesome tech and market uptake.
At this point, the question is whether LLMs are going to be more useful than excel. AI enthusiasts are 100% sure that it’s already more useful than excel, but on the ground, non-technical views do not reflect that view.
All the interviews and real life interactions I have seen, indicate that a narrow band of non-technical experts gain durable benefits from AI.
GenAI is incredible for project starts. A 0 coding experience relative went from mockup to MVP webapp in 3 days, for something he just had an idea about.
GenAI is NOT great for what comes after a non-technical MVP. That webapp had enough issues that, if used at scale, would guarantee litigation.
Mileage varies entirely on whether the person building the tool has sufficient domain expertise to navigate the forest they find themselves in.
Experts constantly decide trade offs which novices don’t even realize matter. Something as innocuous as the placement of switches when you enter the room, can be made inconvenient.
You know what happens to a predator who makes its prey go extinct?
AI is doing the same
really struggling to understand where this is coming from, agents haven't really improved much over using the existing models. anything an agent can do, is mostly the model itself. maybe the technology itself isn't mature yet.
> My current expectation is that the Cowork/Codex set of "professional agents" for non-technical users will be one of the most important and fastest growing product categories of all time, so far.
They won't.
Non-technical users expect a CEO's secretary from TV/movies: you do a vague request, the secretary does everything for you. LLMs cannot give you that by their own nature.
> And eventually will the UI/interface be generated/personalized for the user, by the model?
No. Please for the love of god actually go outside and talk to people outside of the tech bubble. People don't want "personalized interfaces that change every second based on the whims of an unknowable black box". They have plenty of that already.
I agree with the sentiment but I think for normie agents to take off in the way that you expect, you're going to have to grant them with full access. But, by granting agents full access, you immediately turn the computer into an extremely adversarial device insofar as txt files become credible threat vectors.
For all the benefits that agents offer, they can be asymmetrically harmful. This is not a solved issue. That hurts growth. I don't disagree with your general points, though.